Holiday shopping season has arrived, and tough financial times mean that more people will probably be shopping around for the best price. But a new study co-authored by North Carolina State Universityâ’s Dr. Jonathan D. Bohlmann shows that shoppers who compare prices at multiple online retailers will not only find the best value, but will also likely contribute to driving down prices for that product at other retailers. Are you Loyal or Switcher? There are basically two types of shoppers: â’switchersâ’ and â’loyals.â’ Switchers compare prices from multiple online retailers Loyals are committed to a particular store and donâ’t...





