Tampax, the number one tampon brand in the U.S., announced today that tennis champion Serena Williams will appear in a print advertising campaign starting in October 2009. The images bring to life Tampax’s “Outsmart Mother Nature” campaign, or should that be “F*cking Outsmart F*cking Mother Nature”. Williams will be featured in a series of playful, lighthearted advertisements and online videos. In each piece, Williams defeats Tampax’s Mother Nature character, who tries to deliver her “monthly gift” in an unsuccessful attempt to throw Williams off her game – on and off the tennis court. Rich Bitch Serena Williams is ranked...







