David Allan, Ph.D., an entertainment marketing expert, says Bruce Springsteen and the E-Street Bandâ’s slotted performance during Super Bowl XLIIIâ’s halftime show is just another example of the NFL playing it safe. â’Remember when rock was risky?â’ asks Allan. â’Well now itâ’s the safest thing to broadcast during Super Bowl halftime, except for country.â’ Janet Jacksonâ’s â’wardrobe malfunctionâ’ at halftime of the 2004 game compelled the NFL to skew away from younger and bolder performers in favor of older and more mainstream acts. â’Ever since Janet and Justin Timberlake decided to play dress up, or dress down as the...