
A new breed of ‘Xtreme shoppers’ has been identified, amongst whom the European ones are outpacing their American counterparts when it comes to use of technology for shopping. Over nine out of ten European Xtreme shoppers (95%) like to research products online, compared to just over six out of ten of the American Xtreme shoppers (66%). This is despite a higher percentage of the US shoppers agreeing that shopping online is more efficient (90% and 80% respectively). These are the findings of a recent study by GfK into the Future of Shopper Marketing, which was carried out across the...





