
It has been a battle of the brands. Except in this case the brand was the same each side; or at least mimetically. In recent news Chinese officials in Kunming have ordered the closure of two fake Apple shops. Although the shops were in fact selling genuine, bona fide Apple products, they weren’t carrying the official Apple logo and therefore did not qualify as a genuine store. The argument here is an attempt to re-brand a genuine brand – however realistic – cannot ever carry, in any circumstance, a business license. This is an obvious fact that would not escape...








