Tudou, a leading online video company in China, announced that the Company has entered into an agreement with The Walt Disney Company for the online distribution rights to the Pixar animation movie, Cars 2, in Mainland China.
This marks the first time that a full-length film from Disney’s Pixar Animation Studios has been made available through an online video website in Mainland China. Pursuant to the agreement, Disney has licensed to Tudou the rights for Cars 2, which began airing on Tudou.com on October 24, 2011. Cars 2 is available for on-demand viewing on Tudou’s website for a fee. Viewers can choose among Mandarin, Cantonese or English language versions. The Chinese version of the film features the voices of a number of popular Chinese movie stars including Yao Chen, Huang Lei, and Fan Wei.
The release of Cars 2 through Tudou’s website in Mainland China represents both companies’ latest efforts in seeking further cooperation catering to millions of Chinese Internet users with premium video content.
Tudou.com is a leading online video company in China, where users can upload, view and share videos. The Company’s comprehensive video content library includes user generated videos, premium licensed content, as well as made-for-Internet, in-house produced original series. Moreover, the Company is also a key supporter of aspiring artists through various initiatives including Warehouse No. 6, its independent talent incubator; “Orange Box,” its in-house production program; and its annual Tudou Video Festival. Tudou’s vision is to build an online community of video enthusiasts where people can find what they want to watch, share what they create and connect with like-minded people.