Get Stuffed So You Can Save on Black Friday

Forthcoming research from two University of Utah marketing professors suggests how eating a traditional Thanksgiving dinner with turkey and mashed potatoes makes consumers less likely to buy on impulse, which might affect the outcome of their shopping on Black Friday, historically one of the busiest retail shopping days of the year.

In “We Are What We Consume: The Influence of Food Consumption on Consumer Impulsivity,” Arul Mishra and Himanshu Mishra show how the types of food consumed during Thanksgiving can influence impulsive choices; for instance whether consumers buy on sales the next day or not.

“Most of us don’t connect what we eat to our subsequent choices,” Arul Mishra said. “However, our research shows that types of food, such as turkey, make people behave less impulsively. Such people are less likely to buy products available at a discount and will find it easier to restrain their impulsive urges and choices.”

In other words, if you’re looking to spend less this holiday season, eat a good Thanksgiving meal.

Serotonin

Spend Less With High Serotonin Levels

The combination of tryptophan-rich foods like turkey and carbohydrates like mashed potatoes increases levels of serotonin, a chemical produced in the brain that affects many functions in the central nervous system, including mood, appetite, sleep and some cognition. Serotonin levels have also been shown to correlate with impulsive behaviors. The higher the serotonin the less likely you are going to impulse buy.

Don’t worry if you are a vegetarian you are not missing out on the serotonin high. Protein shakes, which also have high levels of serotonin, were also found to reduce consumers’ impulses.

How to Prepare for Black Friday

Option One

1. Eat a huge Thanksgiving Dinner with Box of Wine
2. Nap
3. Wake up in the middle of the night and eat Turkey sandwich with mash potatoes
4. Sleep till Dawn
5. Wake up to a large protein shake
6. Pack two (10) Turkey sandwiches for snacking in the door buster lines.
7. Go Shopping

Option Two

1. Skip Thanksgiving Dinner
2. Cut up turkey and make one hundred thousand thick turkey sandwiches (100,000)
3. Put them in a warm holding package
4. Wake up at 3am
5. Get into line with the other door busters
6. Handout free sandwiches, no limit per person
7. Go Shopping

Option Three

1. Eat and enjoy Thanksgiving with loved ones
2. Relax, play board games and have fun
3. Don’t go shopping Black Friday
4. Save money on gas
5. Take off Monday
6. Get the deals online Cyber Monday.

If you have to shop, avoid the malls and box stores.  Shop on Main Street.

Similar Posts:

• Black Friday Isn’t Necessary or a Requirement For a Happy Life
• Black Cyber Shopping
• Shop Around Pays :: Stay Away From Boxed Stores
• Slow Death of 80’s Dependency of Brand Names

Tags: deals, online shopping, Shopping