After the Microsoft / Yahoo takeover failure Microsoft takes their money elsewhere. If they can’t win at becoming a portal powerhouse they will try to take control of automotive in car technology.
Microsoft and Hyundai-Kia Automotive Group entered into a long-term agreement to co-develop the next generation of in-car infotainment systems.
Together, Microsoft and HKAG will deliver new and innovative solutions based on the Microsoft Auto software platform, bringing the future of in-car technology to Hyundai-Kia drivers worldwide.
“These new systems will redefine consumer experiences in the car. . .We’re now aligned to develop the next generation of in-car infotainment systems. . .The partnership with Microsoft will form the foundation for achieving that vision.”
The first product, a next-generation infotainment system that provides voice-controlled connectivity between mobile devices and expand into multimedia and navigation devices. These easy-to-use infotainment systems will allow consumers to enjoy music in various digital formats.
The next-generation infotainment systems are comparable to mini-PCs. Even after product launch, new functions can be added or upgraded in the form of software program updates, an innovation to existing in-car multimedia technology.
Now that gas will soon come to $4.00 a gallon only a dying company will invest in automobiles. If Microsoft really wanted to make a difference then invest in automotive technology that will make cars more efficient, lets say 100 mpg. That would impressive. But, then again, I would hate to have Microsoft involved in automotive technology . . . can we say Vista?
I have visions driving down the street and get the “blue screen of death”!